Modern Sprout is a fast-growing Chicago-based design shop and manufacturer that has become a leader in the grow-your-own movement with its innovative indoor and outdoor garden-focused lifestyle goods. The genius behind the brand is translating the logic and utility of hydroponic growing systems into simple, stylish and sustainable products that thrive inside the average home. Modern Sprout’s collection of over 100 SKUs has introduced a new and highly sought-after category to home and gift retailers – gifts that grow. In addition to selling direct-to-consumer, our rapidly growing retail footprint includes Target, West Elm and Whole Foods, and an amazing list of independent boutiques/stores.
POSITION DESCRIPTION:
As the Ecommerce & Digital Marketing Lead for Modern Sprout you will be a fierce customer advocate, constantly improving the Modern Sprout digital experience to meet the needs of our customers. You will collaborate with the eCommerce Director to build out a digital strategy for modsprout.com, Amazon and other online marketplaces. You will manage the day-to-day of our shopify store, Seller Central account and all digital marketing channels (paid search, paid social & email) in order to drive growth for the Modern Sprout brand. This position will collaborate with internal and agency team to improve our site experience and to deploy media across channels. They will also work closely with Modern Sprout’s team of in-house and agency-based creatives. Reports to eCommerce Director.
ESSENTIAL JOB RESPONSIBILITIES:
• Identify and implement online digital tactics to drive consumer acquisition, conversion, and loyalty
• Manage the overall user experience including site navigation, UX strategy, checkout funnel, retention strategies, onsite merchandising and promotional campaigns
• Collaborate with dev agency to implement new technology within Shopify as needed
• Develop reports and provide frequent analysis of buyer behavior, product sales, marketing campaigns, and platform performance to identify opportunities for growth, ROI, performance, and track trends
• Manage Amazon accounts and Amazon partners; including catalog and product optimization, paid media, reviews, third party reseller enforcement
• Collaborate with eCommerce Director to create promotional offers across our online sales channels
• Analyze traffic to inform website maintenance and the effectiveness of marketing strategies
• Manage and optimize paid media spend - Google, Facebook, display and retargeting and make recommendations for shifts in strategy and new platform testing
• Optimize product category and detail pages for conversions
• Assist in managing agencies and partners to efficiently and effectively execute digital plan
• Keep a pulse on product availability and lagging products to create strategies to drive online revenue
• Collaborate with fulfillment and customer service teams to create an optimal user experience across all Modern Sprout touch-points
• Work cross-functionally to create and support automation- and process-optimization tools
• Manage email marketing program in Klaviyo including flow optimizations, campaign planning and list management; collaborate with creative in execution of design and copy
• Collaborate with eCommerce Director and creative team to inform content improvements and asset creation, deploy updates and optimization
• 2- 3 years of experience in various ecommerce and digital marketing functions ideally including prior experience with an entrepreneurial fast-growth product or CPG company
• Strong analytical skills, able to identify trends and learnings in order to take action
• Strong business acumen with attention to numbers and budget management
• Proven track record in implementing effective digital marketing programs
• Experience working with a wide range of ecommerce platforms and apps including Shopify, Klaviyo, Google Analytics, Amazon Seller Central
• Strong project management skills
• Excellent oral and written communication skills
• Proven ability to excel in a fast-paced, changing environment
• Self-motivated, collaborative, and proactive with a strong desire to dig into the details
• Strong team player with a positive attitude
• Bachelor’s degree in business, marketing or related field
• Live the brand – Green thumb and love for plants a major plus!
COMPENSATION & BENEFITS:
• Full-time, salaried position in our Chicago office with flexibility to work remote/hybrid.
• Competitive compensation based on experience.
• Modern Sprout offers and supports the premiums for medical, dental and vision insurance, and also provides a matching 401(k) and short-term disability insurance for all employees.
• Modern Sprout provides unlimited paid vacation time.
Modern Sprout is an Equal Opportunity/Affirmative Action employer.
In short, we value our employees for being talented and good people. How you identify as a person, what your family’s background is, how you celebrate and express your moral and/or religious beliefs, what physical or health limitations you have (that will not stop your spirit and your talent!)—none of that matters in the Modern Sprout workplace, so long as you respect your fellow workers and live up to your potential as an employee and team member here at Modern Sprout. All qualified applicants will receive consideration for employment by and advancement within Modern Sprout without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
TO APPLY:Submit a resume and cover letter to careers@modsprout.com